A trusted, results-driven liaison to Hollywood, media, and brands you use to
build asset value in your business. Expect more.
Image © Vincent Versace
After beginning her sales career in Silicon Valley, and holding sales leadership and publisher roles within Reed Elsevier, Variety, and The Los Angeles Times, Berkholtz began consulting independently in 2007 increasing her knowledge across media platforms and fulfilling her desire to collaborate directly with artists and entrepreneurs.
Berkholtz generates success for clients by integrating her understanding of the global media and entertainment sector, of advertising and monetization models, of multi-platform marketing, and of consumer behavior and trends.
Berkholtz conceived Variety’s event series on the intersection of technology and content in partnership with PriceWaterhouse Coopers; she introduced Virgin/Richard Branson to a global TV initiative; she introduced the Directors Cut, a multi-national media literacy education company to Los Angeles Unified School District; and, she has co-created and managed integrated marketing campaigns for global brands like Microsoft, Porsche, and Pernod Ricard to span across TV, digital, social, and events each generating millions or billions in reach.
Her end game is to build greater asset value in a media property in favor of its Founder and senior team through more revenue, reach, and brand significance teeing up the business for future growth.