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    Media is not content. Media are not just tools for communication. Media mediate human relationships. When media change,human relationships change.

    - Michael Wesch

    University Distinguished Teaching Scholar
    Cultural Anthropologist, dubbed "The Explainer" by WIRED

A trusted, results-driven liaison to Hollywood, media, and brands you use to

build asset value in your business. Expect more.

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Image © Vincent Versace

After beginning her sales career in Silicon Valley, and holding sales leadership and publisher roles within Reed Elsevier, Variety, and The Los Angeles Times, Berkholtz began consulting independently in 2007 increasing her knowledge across media platforms and fulfilling her desire to collaborate directly with artists and entrepreneurs.

Berkholtz generates success for clients by integrating her understanding of the global media and entertainment sector, of advertising and monetization models, of multi-platform marketing, and of consumer behavior and trends.

Berkholtz conceived Variety’s event series on the intersection of technology and content in partnership with PriceWaterhouse Coopers; she introduced Virgin/Richard Branson to a global TV initiative; she introduced the Directors Cut, a multi-national media literacy education company to Los Angeles Unified School District; and, she has co-created and managed integrated marketing campaigns for global brands like Microsoft, Porsche, and Pernod Ricard to span across TV, digital, social, and events each generating millions or billions in reach.

She shepherded Gold Derby, Hollywood’s # 1 awards site predicting the outcome of major entertainment awards like the Oscars, Emmys, and GRAMMYs to sale to Penske Media Corporation in July 2015. She has sold to each movie studio and TV network and studio. And, she has numerous clients she serves on a consultative basis.

Her end game is to build greater asset value in a media property in favor of its Founder and senior team through more revenue, reach, and brand significance teeing up the business for future growth.

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EXPERIENCE

I've spent 15 years in technology and media. My niche is entertainment. I help content producers build sustainable media businesses. I do that through brand integration, sales and marketing, and customized advisory.

My purpose is to represent the great media innovators of our time.

These are creators of distinct content that adds value to consumers’ lives because it is culturally relevant. A brand will engage to connect to Hollywood creators. A creator will engage for help aligning with right brands. A top-tier media organization will engage for digital, revenue, and content expansion.

Who I Work With:

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RELATIONSHIPS

  • Global Brands
  • Media
  • TV Networks, Studios, OTT and Streaming Services
  • Movie Studios
  • Talent

MEDIA SERVICES

  • Integrated Marketing
  • Revenue Consulting
  • Digital Expansion
  • Industry Trends
  • Consumer Trends
  • Media Partnerships

CONSULTING

  • Sales and Partnerships
  • New Business Development
  • Artist Stewardship
  • Clarity Sessions
  • Pitch Development

PLATFORM KNOW HOW

  • Digital
  • Social
  • Branded Content
  • TV
  • Movies
  • Mobile

KIND WORDS

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TRACY BUGH - FOUNDER, CIVIL AGENTS
TOM O’NEIL - PRESIDENT, EDITOR-IN-CHIEF, GOLD DERBY MEDIA, LLC (PENSKE MEDIA CORPORATION)
TIM TENNANT - CEO, CONTENT MARKETING SOLUTIONS, INC.
SIOBHAN MCCAFFERTY - CEO, SIOBHAN MCCAFFERTY & ASSOCIATES
SAM RUBIN - FOUNDER SRE, INC., ENTERTAINMENT ANCHOR KTLA
RICH STUMPF - CEO, ATLAS MUSIC PUBLISHING
PETER TREPP - FOUNDER/CEO, RIVO
MARK TORRES - HEAD OF HUMAN RESOURCES, PHENOMENON
KEN YONAN - VICE PRESIDENT OF SALES, SABIO MOBILE
DARWYN METZGER - CEO, PHANTOM FIRM
COLLEEN AYLWARD - ENTREPRENEUR-IN-RESIDENCE, CAA
BRYAN GOLDMINTZ - FOUNDER, THE DIRECTOR’S CUT WORKSHOPS

Whether she's leading a meeting or nudging it in the right direction, you want Amy at your side. She relates to innovators because she is one. As a collaborator, she sees big picture with an eye for finding the right/respectable path to success. Amy is sharp, passionate and a joy to work with.

Amy Berkholtz exceeds expectations on every job: she works harder, yields more revenue and produces greater results. That's because she attacks every task with passionate abandon and excitement, motivating everyone on her team to reach peak performance. She's a classy professional – idealistic, optimistic, curious about everything – and she's always warm-hearted and fun. What a combo! When the job is done, and all goals exceeded, you'll end up with a friend for life.

I've worked with Amy on various projects over a period of 10 years. I find her approach to business challenges in and around marketing and entertainment to be creative, resourceful, unique, and results driven. An out of the box thinker that I will continue to utilize, as I've found very few people who have actually navigated and performed successfully in today's changing media landscape.

I searched for months unsuccessfully for a consultant who could help me craft a compensation model for my growing business before I had the great good fortune to be introduced to Amy Berkholtz. Immediately, I recognized that Amy was different than anyone I had spoken to previously. She listened intently and responded freshly and creatively. She helped me sort through a financial muddle to arrive at an elegant and satisfying solution that simultaneously honored a thoroughly established business and also actively incentivized our newer associates. I'd highly recommend her services to any business owner or entrepreneur seeking clarity, insight and creative thinking.

Amy is remarkable. In a very short amount of time, Amy has closed major deals for my company with major global brands. There is a certain specific language that Amy and the highest level decision-makers speak. Her communication skills are so clear and so to the point; that top level executives respond to Amy in astounding ways. Also, Amy is very detailed oriented and takes exceptional care of her clients. I value our on-going partnership. I can't recommend Amy highly enough.

Amy is a forward thinker with a passion for music like few others I've met. She is reliable, has a calming demeanor in an industry that can be hectic, and gets the job done.

Amy has a keen ability to optimize business opportunities. She is both tactical and strategic in her approach to identifying untapped revenue and growth potential. Amy is astute in developing business models and mapping strategic plans that yield tangible results. Furthermore, her interpersonal skills are top notch and she is a pleasure to work with. I give Amy my highest marks.

I've had the good fortune of working with many high level media sales executives and consider Amy among the best. Amy has solid sales credentials but more importantly has the personality to open any door and the substance to convert prospects to clients. I've watched Amy work a room with precision and hope to work with her again.

If there's one thing Amy has proved over the last eight years together, it's that she's an absolutely remarkable leader in the Entertainment, Media and Digital space. She inspires and motivates her team to do fantastic, industry-leading work. She is committed to the development of people. She fosters trusted relationships with clients, and has a clear sense of vision when providing solutions to their businesses..

Amy is everything I look for in a power broker. She is a brilliant communicator and easily anticipates the needs of clients, leaving you with the sense that she's played the course a thousand times over. I consider her a trusted advisor & I am always looking to incorporate her in any project Phantom that does as she brings immense value & experience to the table.

Amy is a big, innovative thinker with a strategic approach to everything she does. She has incredible endurance for pushing boundaries and does so with great enthusiasm and infectious energy. Amy brings tremendous value to any project she takes on and is a joy to have on any team.

Amy provided strong leadership and collaboration with multiple units, including private, education and government on the development and implementation of a strategic education program. Her ability to purposefully deliver with integrity and scope provided next step results and opportunities for further development. She actively listens and systematically keeps the client updated and active. I look forward to the opportunity to continuing to work with her.

TAKEN BY PICTURES

Taken By Pictures is a production company and supplier of culturally relevant photography launched in partnership with Vincent Versace, a pioneer in the art and science of digital photography. Versace, a Nikon Global Ambassador, a Smithsonian Award recipient for Media Innovation Arts, and best-selling author of numerous books on his craft, is a well-renowned photographer shooting and teaching around the world.
Our mission is to reveal the truth and beauty of the human spirit. Our vision is for art to be a unifying principle and technology the amplifier in the evolution of productive global societies. Taken By’s Alliance of Hollywood influencers and brand partners enables us to travel to global societies amidst historical change to capture the land, its people and their values.
We go where innocence of spirit is, but its presence fleeting and needs to be captured frozen in image in an instant so we remember innocence exists.


 

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